About Us

The Association of Service Professionals in Life Insurance (ASPLI) is a non-profit organization that promotes service excellence within the life insurance industry and spearheads learning activities such as training events, conventions and benchmarking of best practices. By organizing these activities, ASPLI is able to gather exceptional professionals and leaders as a platform to continuously develop and inspire our people. Established in 1999, ASPLI has remained a dynamic force that has witnessed the transformation of service from being a means for fulfilling our obligation to our policyowners to being a key differentiator in remaining relevant and competitive. Through its various activities, ASPLI has fostered a spirt of fun, camaraderie and collaboration. Like ASPLI as an organization, its people are highly driven, committed and passionate.

It will be an incredible, fun, and rewarding learning journey as we all, working together, learn and hone our "people" skills, “relationship” building, and learn together how to be positive, effective, and authentic leaders.

ASPLI A non-profit organization that focuses on conducting camaraderie from fellow industry, trainings, convention, and benchmarking can be a valuable resource for professionals in any field. By providing opportunities for networking, training, and sharing best practices, these organizations can help professionals stay up-to-date on the latest trends, develop new skills, and build relationships with colleagues.

Our

Core Values

Our core principles at ASPLI define our identity and shape the way we operate. They serve as our guiding compass, reflecting our commitment to our employees, clients, and partners. Rooted in TRANSPARENCY, HUMILITY, COMMITMENT, ADAPTABLE and EXCELLENCE, these values drive us toward a sustainable and collaborative future.

Welcome to the heart of ASPLI, where our values inspire every decision we make.

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DYNAMIC

DYNAMIC

We adapt quickly to changes in the environment on our customer's needs

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EXCELLENCE

EXCELLENCE

We strive to deliver the best results in all that we do

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TEAMWORK

TEAMWORK

We are strong as a team and bring out the best in our members.

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COMMITMENT

COMMITMENT

We are highly committed to delivering the best service possible while also remaining true and dedicated to the industry we serve.

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CARE

CONCERN FOR PEOPLE

We care for our customers, for each other, and ASPLI as we strive to sustain its ideals and values.

MISSION

We are an association of service professionals in life insurance dedicated to the promotion of excellence in customer service. We are committed to: (a) Advance policy services as a critical core function of the life insurance business where "service is a fundamental"; (b) Facilitate fellowship and camaraderie among members thereby an informal system of support in our common pursuit of delighting every customer and market we serve, and; (c) provide opportunities for our members to enhance their knowledge and skills in customer service and thus reach their fullest potentials as professionals.

VISION

To be the leading organization that unites industry professionals, driving innovation, collaboration, and excellence. We envision a future where individuals and organizations thrive through continuous learning, meaningful connections, and shared success, shaping a stronger and more progressive industry.

ASPLI Activities

Together, ASPLI stands strong and committed to make a difference. With the support of its members and officers, we look forward to create an even more lasting impact in an industry that continues to evolve and change. We are #StrongerTogether #EmpoweringProfessionals #BuildingExcellence. We can only thrive with the support and participation of its members. As you help build ASPLI, we will, likewise, build your professional growth as many others who have come before you.

Join ASPLI and take the first step towards a successful journey!

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Officers & Board Members

ASPLI is composed of member companies and individual members who renew their membership on an annual basis. All registered life insurance companies are eligible to be members of ASPLI. As of 2024, ASPLI had 19 member companies and 150 individual members. The member companies then designate their individual members. On an annual basis, 8 officer or board member positions are nominated. The board members then select among themselves the following officer positions: President, Vice-President, Summit Head and Secretary. Etc. The past year's President remains on the board as Ex-officio for one more year.

Paul Andrada
Manulife
President
Diana Viray
AIA Philippines
Vice President & Convention Head
Myla San Pedro
SunLife
Secretary & Head of Communications
Jady Alcantara
SunLife Grepa Financial
Treasurer
Maria Katrina M. Estrada
Allianz PNB Life
Auditor
Aleine Robrigado
Insular Life
Head, Marketing, Membership, Partnership and Research
Ana-Liza Gonsalves, Cocolife
Head, Training, Events and Logistics
Ma. Rowena Enojo
Cocolife
Ex Officio